Explore with Labelmate Leila Fataar how culturally relevant brands deeply connect with audiences and communities in a meaningful way.

Leila delves into the essence of culturally relevant brands, highlighting the importance of positive engagement and lasting impact on consumers and communities. Discover how these brands go beyond traditional advertising cycles to create meaningful connections that resonate with individuals on a personal level, shaping their world and universe. Explore the key distinctions between cultural brands and category-led brands, emphasizing the significance of relevance and authentic connection in the branding landscape.

Taken from our 'Label Sessions Presents...' podcast series - listen to the full episode below.

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