Embark on a journey through the evolution of marketing strategies, from shotgun approaches to targeted community building with Labelmate David Granger.

Delve into a thought-provoking discussion on the significance of understanding and engaging with audiences in the realm of content marketing. Explore how advancements in technology have enabled businesses to personalize messaging, track data, and foster online communities. Uncover the shift towards tailored content creation and audience interaction, exemplified by successful initiatives such as ones at the Red Bull Media House + cinch.

Taken from our 'Label Sessions Presents...' podcast series - listen to the full episode below.

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