Labelmate, Wes Henstock shares how customer interactions can mold the identity of a brand - you as a business are a brand.

Wes sheds light on the crucial role of customer perception in crafting a brand's image, highlighting the transformation from a mere company to a recognizable brand through customer engagement.

‍

Your brand is the lasting impression that remains after the interaction ends. This impression is the real essence of your brand identity—more enduring than any logo or slogan. It's crafted by the cumulative experiences your customers have with your business, from the quality of your products to the tone of your customer service. Every detail contributes to the overarching perception that defines your brand in the public consciousness.

‍

At its core, a brand is about feeling. It’s what compels a customer to return time and again, this emotional connection is what sets apart mere transactions from meaningful interactions.

‍

You don’t truly "have" a brand until it interacts with a customer.  Your brand is animated each time it meets a customer’s gaze, solves a problem, or enhances their life in some way. This dynamic version of your brand—seen in the solutions it provides and the stories it tells—is what people remember, trust, and return to.

‍

Your brand is not merely a passive image projected onto billboards and web pages; it is an active, evolving presence shaped by every customer interaction.

‍

Want to hear more about this story? You can access the full Session with our Labelmate on our 'Label Sessions Presents...' podcast.

Heading 1

Heading 2

Heading 3

Heading 4

Heading 5

Heading 6

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

Block quote

Ordered list

1. Item 1
2. Item 2
3. Item 3

Unordered list

• Item A
• Item B
• Item C

Text link

Bold text

Emphasis

^Superscript

_Subscript