Find The Tech You Need, Not Just What's New

April 2024
3
min read

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Learn the key steps from Labelmate Neel Sen to effectively incorporate new technology solutions for businesses without falling for the hype.

Neel shares valuable insights on understanding the pain points of non-technical industries to determine the most suitable technology solutions. By aligning individual and organizational goals, he emphasizes the significance of meeting customer demands and conducting thorough research to successfully apply technology solutions.

It's easy to get caught up in the hype of the newest gadgets and software, however, the real challenge lies not in acquiring the latest tech but in finding the right technology that truly meets your specific needs.

1. The first step in navigating the maze of technology is to understand the specific problems that need solving within your business or personal life. It’s crucial to look beyond the allure of the newest items on the market and consider what truly aligns with your goals.

2. Before introducing new technology, it’s essential to identify the pain points it is supposed to address. As discussed, sometimes what's trendy isn't what's right for you. An effective approach begins with understanding the jobs to be done, ensuring the technology fits the purpose rather than adjusting the purpose to fit the technology. Choosing the right technology means considering its application in a real-world context, not just its features in a vacuum. Will this technology serve a consumer segment, streamline operations, or enhance customer interactions? These questions can guide a more strategic selection process.


3. Engaging with stakeholders—from team members to customers—about their needs can unveil insights into the most effective technological solutions. This dialogue is about more than just functionality; it’s about strategic fit and long-term integration. As technology evolves rapidly, so do the needs of its users. Considering both the current and future applications of a technology can safeguard investments and ensure adaptability down the road.


Choosing the right technology is a critical decision that goes beyond trends. It requires a deep understanding of your needs and a strategic approach to selecting solutions that are both effective and sustainable. Let's focus on technology that not only promises innovation but also delivers practical, tangible benefits to its users.

Are you looking to integrate technology that fits perfectly with your needs? Let’s start a conversation on how to identify and implement solutions that are tailored to your specific challenges.

Taken from our 'Label Sessions Presents...' podcast series - listen to the full episode below.

Some video highlights

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